Secondary Data Those that have been gathered for purposes other than addressing the issue or problem currently under study.
Secondary Data:
Data that was collected previously and not for the particular study at hand.
secondary data
information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files, see primary data
secondary packaging ...
Secondary data can be general and vague and may not really help companies with decision making.
The information and data may not be accurate. The source of the data must always be checked.
The data maybe old and out of date.
Organizations relying on secondary data as an important component in their decision-making (e.g., market research studies) must take extra steps to evaluate the validity and reliability of the information by critically evaluating how the information ...
Collect secondary data from industry/trade publications, the Census Bureau and business magazines to save money. Utilize the free search engines through the public library.
[edit] Google Supplemental Index Google's Supplemental Index, is a secondary database containing Supplemental Results - pages deemed to be of less importance by Google's algorithm or are less trusted.
They tend to use secondary data to support decisions, and would rarely commission original research.
information that is obtained directly from first-hand sources by means of surveys, observation or experimentation, see secondary data
primary demand
demand for a product class rather than for a particular brand within the class ...
 See also: Data, Research, Market, Offer, Marketing
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