Secondary Research - Advantages
Ease of Access - In years past accessing good secondary data required marketers to visit libraries or wait until a report was shipped by mail.
Secondary research is research already published, and is the cheapest form of research because the data already exists for your acquisition. Secondary research can be split into internal and external research.
Secondary Research:
The analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress.
secondary research
the collection of marketing research data using previously published sources
sector ...
Secondary research: data which already exist in some form, having been collected for a different purpose, perhaps even by a different organisation, and which might be useful in solving a current problem.
Secondary research data
Secondary market data is data that has already been obtained, analysed and used for other purposes or for general reference
Segmentation variables or bases ...
secondary research methods. There are two main approaches to marketing. Secondary research involves using information that others have already put together.
See Primary Research; Secondary Research. Data Analysis the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Desk Research - see Secondary Research.
Desk-to-Desk Direct Marketing - a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers; typically, ...
primary research is conducted from scratch. It is original and collected to solve the problem in hand. secondary research, also known as desk research, already exists since it has been collected for other purposes.
Market Research -- the process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation.
 See also: Marketing, Market, Research, Data, Needs
|
