Seeding

Seeding
Placing names in a mail, telephone or e-mail list solely for the purpose of tracking the use of the list to ensure that the list purchaser or renter does not break the sales or rental contract. (Synonym: "Salting").

Seeding
The process of initiating a viral campaign through strategic online placement.
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Seeding " Adding names to a mailing list to reveal unauthorized use. See Decoy.
Segmentation " Dividing potential buyers into smaller groups based on buying patterns or demographic information.

Seeding: False or "dummy" names are added to a mailing list as a way to check delivery and to uncover any unauthorized list usage.

A technique where unscrupulous marketers will try to sabotage a competitor's web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, ...

Develop mutually reinforcing processes that are synergistic by utilizing Directory submissions, Usenet/Newsgroup seeding, Newsletter sponsorships, Opt-in e-mail, PR and other offline marketing processes.

See also: List, Point, Offer, Source, Marketing