Segmentação
Esta é a primeira de três lições baseadas na SEGMENTAÇÃO - ALVO(META) - POSIÇÃO.
Segmentation Variables
- Age
- Income
- Social Class - From A-D
- Lifestyle - The company could look at the activities and interests of the consumers.
- Benefit - Segment users by benefit. That is benefit of speed, or graphics or ease of use.
Stage 1 Segmentation Variables
Stage 1 segmentation consists of variables that can be easily identified through demographics (i.e., statistics that describe a population), geographics (i.e., location issues) and financial information.
Market Segmentation
The division of the market place into distinct subgroups or segments, each characterised by particular tastes and requiring a specific marketing mix.
Market Segmentation for the Small Business
Using Market Segmentation To Define Your Target Market
Laura Lake
Marketing Guide ...
Segmentation
Market segmentation is the process of dividing the market into groups such that individuals/businesses within each group share common characteristics.
Segment:
A selected area defined by demographic characteristics as identified by a researcher.
Segmentation:
Separating the population into subsets by common attributes. Age, income, product preference are just a few attributes.
Segment - A portion of an audience that is targeted to receive a specific marketing campaign
Statistical Significance - In the case of online testing, the probability that an event did not occur by chance
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Segmentation
Used to filter visitors into distinct characterised groups to analyse visits.
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Segmentation - Process of dividing the population into target-groups by household criterion for preparation of mailing lists and direct mail advertising.
segment
a sub-sector or market niche, a grouping more narrowly defined and smaller than a sector, a segment can be a horizontal sub-sector across one or more vertical sectors
segmentation ...
Segmentation " Dividing potential buyers into smaller groups based on buying patterns or demographic information.
Segmentation: Data processing allowing to cut a population or a market according to discriminates criteria.
Segment
The ability to select a subset of the list according to attributes of the recipients like demographics or previous open history.
Select ...
Segmenting
Division of a mailing list by some internally established criteria - city, province, postal code, company size, prospect titles, etc.
Segmentation, Targeting, and Positioning
Segmentation, targeting, and positioning together comprise a three stage process.
Segmentation variables or bases
The dimensions or characteristics of individuals, groups or businesses that are used for dividing a total market into segments.
Selective distribution ...
List Segmentation Breaking a list into smaller pieces for the purpose of targeting recipients with specific characteristics or demographics.
User Segmentation Division of potential customers into market segments according to how and for what purpose they use a product. Do they use it for cleaning their teeth or for making cakes (baking powder)? For oiling their hair or for frying food?
Macro segments: segments in B2B markets defined in terms of broad organisational characteristics such as size, location and usage rates, or in terms of product applications.
Market-Segment Product Groupings Place various products appealing to a given target market together.
volume segmentation
the division of a market into segments on the basis of the varying volume of demand for the product by individuals, groups or types of customers, typically, the segments are ranked to denote heavy usage, ...
market segmentation Identifying groups of consumers whose purchasing behavior differs from others in important ways.
market segmentation - The process of dividing a market into distinct groups that have common needs and will respond similarly to a marketing action.
Market Segmentation: [seg] The method of identifying a group of consumers, within a broader market, that has similar characteristics and needs. Segments can be identified by examining demographic, psychographic, and behavioral differences.
Visitor Segmentation - The process of segregating and studying visitors based on various behavior patterns.
Visitor Segmentation: Differentiating of users to site by categories such as age, sex, etc.
Segmenting mailing lists provide the key to a good response, Toner says. "Using SIC codes, we select only those portions of the list that reach our best prospects. For example, our best markets are hotels and restaurants.
Segment
A group of the population which has similar product or service requirements
Segmentation ...
Segmentation
The process of dividing markets into groups of consumers who are similar to each other, but different to the consumers in other groups.
Segmentation: A process of dividing a market into smaller pieces based on demographic, psychographic or behavioral patterns.
segmentation (see market segmentation)
self-concept The ideas, attitudes, and perceptions people have about themselves.
Market segmentation - Strategy aiming to gain a large portion of the sales to a subgroup, rather than a smaller share of purchases by all consumers in the category.
AUDIENCE SEGMENTATION
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage.
Ten 'values' segments developed by Roy Morgan Research in conjunction with Colin Benjamin of the Horizon Network. They help to identify groups of people who share similar values and attitudes to life.
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Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site's web traffic by the physical locations from which it originated.
Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation. See Segmentation Bases.
Segmentation see Market Segmentation. Segmentation Bases - the basic dimensions geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Market segmentation To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.
A 15-minute time segment in which an average rating is measured. Listening/viewing must occur for at least five minutes to be counted.
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35 East Wacker Drive, 14th Floor, Chicago IL 60601 ...
This refers to a segment of people to which a particular product is marketed. Members of a target market may have similar interests or a similar demographic profile that marks them out as unique from other people.
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Identifying Market Segments and Selecting Target Markets
Marketers set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service.
Useful for file segmentation. Clustering systems are provided by Claritas, Equifax, Donnelley, CACI. In Canada by Compusearch. Confidentiality Agreement An agreement which precedes any contract with an outsourcing agency.
A/B splitA test situation, where data is split into two or more segments. Alternate email addresses are sent one of two specific messages, and vice versa. See also Nth name.
Brand attributes can be either negative or positive and can have varying degrees of relevance and importance to different customer segments.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
They can be used in a multitude of applications: Market Description and Segmentation: Product maps identify which products, companies or services compete in a market.
Positioning involves analyzing each market segment as defined by your research activities and developing a distinct position for each segment.
Daypart - The time segments that divide a radio or TV day for ad scheduling purposes. These segments generally reflect a television station's programming patterns.
The support for security gateways (in Tunnel-mode) permits trustworthy networks behind a security gateway to omit encryption while using security gateways to obtain confidentiality for transmissions over untrustworthy network segments.
There are many firms that specialize in market research and will perform sophisticated studies of particular segments of a market.
Pinpointing a market segment that is growing requires doing some research: tracking customer behaviors and buying patterns, identifying demographic changes, and determining the size of your target audience.
Daypart - Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected.
Includes: list building strategies, list management/ segmentation/ categorisation, strategy development, creative, template development, online survey solutions, delivery, tracking and analysis, design & build of website/microsites, digital animation, ...
Niche Marketing: Focused, targetable market segment.
P
Pay-Per-Click (PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked.
epilogue: The final segment of a book, which comes "after the end." In both fiction and nonfiction, an epilogue offers commentary or further information, but does not bear directly on the book's central design.
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MIDDLE AMERICA - The moderate, middle-class segment of the U.S. population that comprises the largest consumer group.
MOCKUP - A scale-dimensional display model used in planning.
NATIONAL - A commercial running throughout the country.
when used as intended -- as a tool for idea generation and development -- the focus group now faces pressure to fill every possible market research need, from segmentation to brand awareness to visual testing.
Laggards: They are the last among the market segments in the social diffusion process to take up the product. They tend to resist change, are risk-averse, and cling hardest to tradition.
ACTIVE HUB: A hub that allows communications between the WAN (Wide Area Network) and each physical LAN (Local Area Network) segments. It does not allow data to pass from one physical LAN segment to another.
Niche
A specialized segment of a market that is usually geared towards one specific purpose.
Niche Aggregators
Another way of saying Spam site.
 See also: Market, Marketing, Product, Customer, Service
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