Segment

Segmentation Variables - Age - Income - Social Class - From A-D - Lifestyle - The company could look at the activities and interests of the consumers. - Benefit - Segment users by benefit. That is benefit of speed, or graphics or ease of use.

Segmentation Variables Consumer MarketsSegmentation Variables Business Markets Benefits Sought price, overall value, specific feature, ease-of-use, service, etc. Product Usage how used, situation when used, etc. Purchase Conditions ...

Market Segmentation The division of the market place into distinct subgroups or segments, each characterised by particular tastes and requiring a specific marketing mix.

Market Segmentation for the Small Business Using Market Segmentation To Define Your Target Market Laura Lake Marketing Guide ...

Small business owners, large business owners, entrepreneurs, and online marketers have discovered how to capture the eBay segment of the online consumer market for lead generation, growing their customer base, and post-transactional marketing.

psychographic segmentation The process of dividing markets into segments on the basis of consumer life styles. A10 psychographic analysis VALS ...

Segmentation Market segmentation is the process of dividing the market into groups such that individuals/businesses within each group share common characteristics.

Segment: A selected area defined by demographic characteristics as identified by a researcher. Segmentation: Separating the population into subsets by common attributes. Age, income, product preference are just a few attributes.

Segmentation variables, or bases the dimensions or characteristics of individuals, groups or organisations that are used for dividing a total market into segments (206) ...

Segmentation: The method of dividing customers into groups, based on various parameters. Soft Bounce: An email which bounces back due to a fault or unavailability of space in the user's inbox.

Segmentation - see Market Segmentation. Segmentation Bases - the basic dimensions - geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.

Segmentation - Process of dividing the population into target-groups by household criterion for preparation of mailing lists and direct mail advertising.

Segment A group of customers (or potential customers) who share similar characteristics and behavior patterns.

Segmentation Segmentation is the act of taking your house mailing list and separating it so that recipients get different content based on their demographics, buying patterns, interest areas, etc. Signature file (sig file) ...

segmentation Splitting up a population into subsets based on common characteristics. Examples might be product requirements, needs, age, income, education, product preference and so forth. selective perception ...

Segmenting Division of a mailing list by some internally established criteria - city, province, postal code, company size, prospect titles, etc. Selection criteria Definition of characteristics that identify segments or subgroups within a list.

Segmentation: Data processing allowing to cut a population or a market according to discriminates criteria.

Segmentation The process of dividing markets into groups of consumers who are similar to each other, but different to the consumers in other groups.

Segmentation: A process of dividing a market into smaller pieces based on demographic, psychographic or behavioral patterns.

segmentation (see market segmentation) self-concept The ideas, attitudes, and perceptions people have about themselves.

List Segmentation Breaking a list into smaller pieces for the purpose of targeting recipients with specific characteristics or demographics.

User Segmentation Division of potential customers into market segments according to how and for what purpose they use a product. Do they use it for cleaning their teeth or for making cakes (baking powder)? For oiling their hair or for frying food?

Macro segments: segments in B2B markets defined in terms of broad organisational characteristics such as size, location and usage rates, or in terms of product applications.

Market Segmentation - The process of dividing a market into distinct groups that have common needs and will respond similarly to a marketing action. (Source: Marketing Monthly) ArtsMarketing.

Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants. SiteMap Katalog ORN New Marketing Dictionary Marketing Dictionary ...

Market-Segment Product Groupings Place various products appealing to a given target market together.

Market segment. Subgroups of consumers who respond to a given marketing-mix strategy in a similar manner.

market segmentation Identifying groups of consumers whose purchasing behavior differs from others in important ways.

Market Segmentation: [seg] The method of identifying a group of consumers, within a broader market, that has similar characteristics and needs. Segments can be identified by examining demographic, psychographic, and behavioral differences.

Visitor Segmentation - The process of segregating and studying visitors based on various behavior patterns.

Benefit Segmentation -- The process of grouping consumers into market segments based on a product's stated benefits.

Visitor Segmentation - Differentiating users to a site by categories such as age, sex, etc.

AUDIENCE SEGMENTATION The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage.

Defining and Using Segmentation, Part 1 - Jun 27, 2006 Web Analytics: Forecasting the Impact of Change - Jun 20, 2006 Specialized Reporting and Analysis Tools, Part 2 - Jun 13, 2006 ...

epilogue: The final segment of a book, which comes "after the end." In both fiction and nonfiction, an epilogue offers commentary or further information, but does not bear directly on the book's central design. F ...

Demographic segmentation Dividing consumers into groups based on selected demographics, so that different groups can be treated differently.

Personality the distinctive character of an individual; used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment.

A/B splitA test situation, where data is split into two or more segments. Alternate email addresses are sent one of two specific messages, and vice versa. See also Nth name.

The support for security gateways (in Tunnel-mode) permits trustworthy networks behind a security gateway to omit encryption while using security gateways to obtain confidentiality for transmissions over untrustworthy network segments.

Daypart - Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected.

Includes: list building strategies, list management/ segmentation/ categorisation, strategy development, creative, template development, online survey solutions, delivery, tracking and analysis, design & build of website/microsites, digital animation, ...

MIDDLE AMERICA - The moderate, middle-class segment of the U.S. population that comprises the largest consumer group. MOCKUP - A scale-dimensional display model used in planning. NATIONAL - A commercial running throughout the country.

when used as intended -- as a tool for idea generation and development -- the focus group now faces pressure to fill every possible market research need, from segmentation to brand awareness to visual testing.

Laggards: They are the last among the market segments in the social diffusion process to take up the product. They tend to resist change, are risk-averse, and cling hardest to tradition.

ACTIVE HUB: A hub that allows communications between the WAN (Wide Area Network) and each physical LAN (Local Area Network) segments. It does not allow data to pass from one physical LAN segment to another.

Dynamic Content: The ability of an email marketing solution - either outsourced or in house - to deploy highly targeted messages to very numerous yet small customer segments based on business rules associated with its database.

A viewing and layout style, used by some websites, where two or more Web pages are simultaneously loaded and displayed. With frames, Web pages are broken into segments, and each frame becomes a separate page with its own attributes. Frequency ...

Share of Voice -"A brand's (or group of brands') advertising weight, expressed as a percentage of a defined total market or market segment in a given time period.

demographic segments identified by age or household income). resolution, lowElectronic images saved in a format that omits detail in order to reduce file size.

See also: Market, Marketing, Product, Customer, Target