segmentation bases - the basic dimension
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups
segmentation strategies ...
Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation. See Segmentation Bases.
 See also: Segmentation, Forecast, Marketing, Research, Approach
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