Selective Demand

Selective demand advertising - Advertising promoting an individual manufacturer's brand rather than a generic product.
Semiotics - Theories regarding the symbolism of words, sounds and pictures. Sometimes applied in advertising planning.

Selective Demand - demand for a specific brand within a particular product class.
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Selective demand advertising Advertising which promotes a particular manufacturer's brand as opposed to a generic product. See Primary demand.

Pioneering Advertising advertising which is intended to create primary rather than selective demand; commonly used at the introductory stage of the product's life cycle. See Primary Demand; Selective Demand.

advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle, see primary demand and selective demand
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See also: Cycle, Competition, Target, Customer, Attitude