Selective Distribution Takes place when suppliers sell through a moderate number of retailers. This allows suppliers to have higher sales than in exclusive distribution and lets retailers carry some competing brands.
Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products
Soft goods ...
making a product available in more than one outlet, but not in as many as are willing to stock it; a ... more ...
3. Selective Distribution: A small number of retail outlets are chosen to distribute the product. Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread.
Selective distribution Allows manufacturers to maintain more control over the way their products are sold and discourages price competition among sellers of the products by distributing their products only to those wholesalers and retailers who follow the manufacturer's guidelines.
See Exclusive Distribution; Intensive Distribution; Selective Distribution.
Distribution Management - see Physical Distribution Management.
Distribution Strategy - see Place Strategy.
A product with a high price, usually sold on style, quality uniqueness or rarity is said to be a premium price product. These 'exclusive' products are normally sold through selected outlets known as selective distribution channels.
made available through appropriate intermediaries so that: (a) the potential customer can access it as easily as possible; and (b) the product is properly displayed, sold and supported within the channel of distribution. Market coverage might involve intensive distribution, selective distribution or ...
Chances are that if a store does not have a consumer's preferred brand of soft drinks, the consumer will settle for another brand rather than taking the trouble to go to another store. Occasionally, however, manufacturers will prefer selective distribution since they prefer to have their products ...
See also: What is the meaning of Marketing, Service, Strategy, Distribution, Market?