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Selective distribution

Marketing & Web  Selective Distortion  Selective Exposure

Selective Distribution Takes place when suppliers sell through a moderate number of retailers. This allows suppliers to have higher sales than in exclusive distribution and lets retailers carry some competing brands.



involves a producer using a limited number of outlets in a geographical area to sell products
Soft goods ...

Selective Distribution

making a product available in more than one outlet, but not in as many as are willing to stock it; a ... more ...

: A small number of retail outlets are chosen to distribute the product.

Selective distribution Allows manufacturers to maintain more control over the way their products are sold and discourages price competition among sellers of the products by distributing their products only to those wholesalers and retailers who ...

See Exclusive Distribution; Intensive Distribution; .
Distribution Management - see Physical Distribution Management.
Distribution Strategy - see Place Strategy.

These 'exclusive' products are normally sold through selected outlets known as selective distribution channels. It is advisable to let a marketing agency handle strategies for premium price products.

so that: (a) the potential customer can access it as easily as possible; and (b) the product is properly displayed, sold and supported within the channel of distribution. Market coverage might involve intensive distribution, or ...

are that if a store does not have a consumer's preferred brand of soft drinks, the consumer will settle for another brand rather than taking the trouble to go to another store. Occasionally, however, manufacturers will prefer selective distribution ...

See also: See also: Marketing, Service, Strategy, Distribution, Market

Marketing & Web  Selective Distortion  Selective Exposure

 
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