Selective Exposure

Selective exposure The selection of inputs which people expose to their awareness (114) Selective retention The remembering of information inputs that support personal feelings and beliefs and the forgetting of those which do not (115) ...

Selective Exposure - the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception. See Selective Distortion; Selective Retention. Selective Perception - see Selective Exposure.

selective exposure 1. (consumer behavior definition) A process by which people avoid stimuli in their environments, such as leaving the room while commercials are on TV. 2.

See Selective Exposure; Selective Retention. Selective Distribution making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling. See Distribution Intensity.

See also: Compensation, Seasonal Discount, Source, Representative, Mission