Selective Perception:
The act of a listener or reader choosing to filter out or not pay attention to stimuli either consciously or unconsciously.
Selective Exposure the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception. See Selective Distortion; Selective Retention.
the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called selective perception, see selective distortion and selective retention
selective perception
see selective exposure ...
Selective perception occurs when a person is paying attention only to information of interest. For example, when looking for a new car, the consumer may pay more attention to car ads than when this is not in the horizon.
 See also: Values, Variable, Training, Value, Access
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