Selective Retention

Selective retention The remembering of information inputs that support personal feelings and beliefs and the forgetting of those which do not (115)
Self-concept A person's perception of themselves; self-image (116) ...

Selective Retention - the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure; Selective Distortion.

See Selective Exposure; Selective Retention. Selective Distribution making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling. See Distribution Intensity.

The needs, values, beliefs, opinions, personality, and other psychological and physical factors are brought into play leading to selective attention, selective exposure, and selective retention, ...