Self-liquidating premium A premium offer paid by the consumer whose total cost including handling fees are paid for in the basic sales transaction. Self-mailer A direct-mail piece in which no envelope or wrapper is required for mailing.
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price; also called a self-liquidating premium.
an advertisement sent along with an already ordered self-liquidating premium to sell other premiums on a self-liquidating basis
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 See also: Cycle, Model, Marketing, Media, Pricing
  
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