Self-Mailer
An advertising piece that is sent by mail, but which does not require an envelope. The addressing and postal payment information is printed on the outside of the piece.
Contributed by: MarcommWise Staff
Separation ...
Self-mailer " A piece of direct mail without an envelope. Technically, this can include catalogs, booklets, slim-jims, folded mailers, and postcards. However, the term usually refers to a folded mailer.
Self-mailer
A promotion piece designed so that it can be addressed (or labelled) and mailed without an envelope.
"The self-mailer is the most economical format," Martin says. "We tested the self-mailer vs. a standard package, and the self-mailer generated a better response." ...
Self-mailer A direct-mail piece in which no envelope or wrapper is required for mailing. Semi-liquidator A premium offer that is partially paid by the consumer as well as the manufacturer.
 See also: Mailer, Product, Market, Marketing, Advertising
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