self service The type of operation in which the customer/user is exposed to merchandise (browsing and self-selection) without assistance, unless customer/user seeks assistance.
Factors that have contributed to packaging growing use as a marketing tool:- - Self service: An increasing number of products are sold on a self-service basis.
As part of customers' desire to be more involved in solving their own problems, companies have moved to offering technological solutions in ways that appeal to customers' desire for self service.
 See also: Access, Customer, Knowledge, Service, Appeal
  
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