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selling-in
the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation' ...
Sell-In see Selling-In. Sell-Off Period the duration of a particular sales promotion; the time from the launch of the sales promotion to the end of the special offer.
 See also: Cycle, Training, Sector, Sales meeting, Product offer
  
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