Selling Concept

Selling Concept - the philosophy or orientation of an organization which emphasizes aggressive selling to achieve its objectives; ...

Sales Orientation see Selling Concept. Sales Party a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.

the selling concept. Two approaches to marketing exist. The traditional selling concept emphasizes selling existing products. The philosophy here is that if a product is not selling, more aggressive measures must be taken to sell it-e.g.

a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the "selling concept", the play and its central character, Willy Loman, a salesman, are sometimes referred to in sales training material
deceptive advertising ...

Death of Salesman - a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the "selling concept"; the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.

See also: Promotion, Services, Training, Objectives, Retail