Selling orientation

selling orientation
marketing glossary
marketing definitions
Definition: A company-centered rather than a client-centered approach to conduct of business. This orientation tends to ignore what the customer/user really wants and needs.

selling orientation (Wood) A company-centered rather than a client-centered approach to conduct of business. This orientation tends to ignore what the customer/user really wants and needs.

See also: Market research, Advertising, Budget, Customer, Feature