Semantic Differential

Semantic Differential A disguised or nondisguised survey technique, whereby a respondent is asked to rate one or more retailers on several criteria; each criterion is evaluated along a bipolar adjective scale.

Semantic Differential: A scale consisting of dichotomous pairs of words or phrases (e.g., weak-strong, short-tall, pretty-ugly, fast-slow, etc.).

semantic differential
a rating scale technique using pairs of words of opposite meaning
seminar selling ...

See also: Rating, Services, Study, Service, Firm