Sender ID
A method used by major ISPs to confirm that emails do originate from the domain from where it claims to have been sent.
to the top ...
Sender - The person or organization responsible for transmitting the email, usually identified by the email address in the ?From? line.
sender
the originator of the message in the communication process, also called the source, see communications
sensory retailing ...
Bonded Sender
A type of delivery insurance, stamp of approval company for email marketing companies.
Bonded Sender Programs
Accreditation programs such as Habeas or Bonded Sender examine your list, permission practices, and e-mail practices.
Sender Policy Framework (SPF): A protocol used to eliminate e-mail forgeries.
Accreditation-based systems With spam a major global problem, accreditation based systems affectively ‘certify’ senders of emails, and convince ISPs that they are legitimate mailers who should not be blocked.
This may lead the message receiver to decode the meaning of the message in a different way than was intended by the message sender.
CAN-SPAM has many stipulations for commercial email senders including requiring them to use appropriate subject lines, provide a physical address of the sender, offer recipients the ability to opt-out of future correspondence, ...
This allows for the sender to know the e-mail has been received, which is important due to the asynchronous nature of the medium. They are often used by company employees to alert people they are away on vacation, thus delaying a potential response.
Digital Signatures:
A way to electronically prove the sender of an email or electronic document. The digital signatures authenticate the sender and can therefore legally endorse contracts and agreements.
Email Authentication Practice of validating that an email sender is legitimate to cut down on spam and phishing scams.
Email Frequency The intervals at which email marketing efforts are repeated: weekly, bi-weekly, monthly, bi-monthly, etc.
Encoding - the translation of a message into code by a sender so that it can be relayed through a medium to a receiver.
Encouragement Probes - question posed by salespeople to get additional information from a prospective buyer.
The computer that is being pinged quickly replies by sending another packet back to the sender.
feedback - Part of message recipient's response that is communicated back to the sender. Feedback can take a variety of forms and provides a sender with a way of monitoring how an intended message is decoded and received.
sig file - a short block of text at the end of a message identifying the sender and providing additional information about them.
viral marketing - marketing phenomenon that facilitates and encourages people to pass along a marketing message.
new ...
E-mail Filter " Software that blocks incoming e-mail based on sender address, subject matter, or other factors.
- F -
Flyer (or Flier) " Promotional piece created from a single sheet and usually not folded. Smaller than a broadside.
the transmission of a message from sender to receiver without using words
normative influence
the influence exerted on an individual by a reference group to conform to its norms ...
Direct Response - A type of advertisement that allows recipients to respond directly to the sender to order a product/service or get more information. Common methods of response include mail, telephone and email.
Newest Term
Landing Page ...
Dead Mail - Mail sent to an incorrect address , which cannot be returned to the sender usually because there is no return address.
Deadline - The agreed time/date by which a project must be completed.
returned to the sender by the post. They entail a double additional cost (treatment and useless postage. Within the framework of an e-mail campaign, the NPAI which can be of more diverse previous history is called bounces.
Programs which are 'only' supposed to spy on the users surfing- and especially purchasing-patterns for advertising and marketing purposes of the Spyware sender. Many legitimate companies include such kind of Spyware into their software.
This is sometimes referred to as a "sig file" or a "resource box". This is used by marketers to identify the sender and provide additional information which often includes a link (or other action) for the user to click/take.
Site/Website ...
But first-class postage creates the impression that the sender wanted you to receive the mailing. Whenever possible, go first-class. And with pre-sort software, the cost of mailing first-class is going down.
The car manufacturer (sender) pays for a specific advert with contains a message specific to a target audience (encoding). It is transmitted during a set of commercials from a radio station (Message / media).
Mail/Postal survey
Respondents are asked to complete a questionnaire (unaided) and return it to the sender either by post or the Internet.
It is expressed as a four-part series of numbers separated by periods that identifies every sender and receiver of network data. The numbers represent the domain, the network, the subnetwork and the host computer. For example: 127.0.0.
Nixie A direct mail letter which has been returned to the sender because the address was wrong. Also, any undelivered piece of mail. Nixies are used to correct a list.
 See also: Market, Marketing, Product, Customer, Offer
|
