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Shelf Talker
A small promotional sign or card that sits on the shelf where a product is displayed.
Contributed by: MarcommWise Staff
Short Rate ...
Share-of-voice (SOV) Shelf screamers (shelf talkers) A printed advertising message which is hung over the edge of a retail store shelf, e.g. "On Special," or "Sale item.
 See also: Attribute, Positive, Point, List, Seasonal
  
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