Shopping goods: consumer goods purchased less frequently than convenience goods, and thus requiring some information search and evaluation; related to limited problem solving buying behaviour.
Shopping goods are usually high risk products where consumers like to shop around to find the best features and price for that product.. Examples include buying fridges, freezers or washing machines. Specialty Goods ...
shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important hidden objection an unstated objection which a prospective buyer has to a product offered by a salesperson ...
Homogeneous Shopping Goods - shopping goods perceived by consumers to be essentially the same in quality and attributes; price is consequently the deciding factor. ...
Shopping Goods consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods; Specialty Goods.
For the consumer market, products falling into the convenience and shopping goods categories are likely to use mass market promotional approaches while higher-end specialty goods are likely to use personalized selling.
Shopping goods, in contrast, are goods in which the consumer is willing to invest a great deal of time and effort. For example, consumers will spend a great deal of time looking for a new car or a medical procedure.
1) Durability and Tangibility a) Non-durable goods b) Durable goods c) Services 2) Consumer goods Classification: Classified according to shopping habits a) Convenience goods b) Shopping goods c) Specialty goods d) Unsought goods ...
See also: Shopping good, Goods, Product, Price, Consumer
 
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