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Single-Source Data Collection Occurs when a research firm develops a sample of consumer households, determines their demographic and life-style backgrounds by surveys, ...
single-source data
marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behavior to specific media exposure ...
Single-Source Research: A research database, derived from scanner data, supposedly containing all relevant marketing data at the household level. When single-source data first became available, ...
 See also: Service, Sample, Social class, Respondent, Wants
  
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