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single brand name
a brand name which is not accompanied by any other family or corporate brand name, for example, "surf" washing powder; "pal" dog food, etc.
See Corporate Branding; Individual Brand; Corporate Branding; Single Brand Name. Family Life Cycle a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Monolithic Brand A single brand name that is used to "masterbrand" all products or services in a range. Individual products are nearly always identified by alpha or numeric signifiers. Companies like Mercedes and BMW favor such systems.
 See also: Cycle, Demand, Distribution, Consumer, Goods
  
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