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skepticism
when a customer or prospect expresses doubt that your product, service, or organisation will do what the salesperson has indicated it will
skim-the-cream pricing ...
Marketers using research collected by third-party sources should do so with a reasonable level of skepticism. In fact, it is wise for marketers to always make an effort to locate multiple information sources that address the same issue (e.g.
 See also: Internet, Control, Concern, Cleaning, Labels
  
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