Skimming

Skimming
Setting the original price high in the early stages of the product life cycle in an attempt to get as much profit as possible before prices are driven down by increasing competition.

Skimming - Exploração (direta/indireta) do Preço.
Cobre um valor alto por ter uma substancial vantagem sobre a competição. Lembre -se que a vantagem não é sustentável.

Skimming: setting prices high in order to attract the least price-sensitive customers and to generate profit quickly before competitors enter the market and start to force prices down.

Market Skimming A pricing strategy wherein a firm charges premium prices and attracts customers less concerned with price than service, assortment, and status.
Markup The difference between merchandise costs and retail selling price.

Price skimming
Price skimming involves charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market
Primary research data ...

Market Skimming Pricing - a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, ...

Note that "skimming" and penetration pricing involve tradeoffs. A clearly preferred strategy may not be obvious, and managers may need to engage in some serious consideration to arrive at a desired strategy. Both strategies involve some level of risk.

See Market Skimming Pricing. Market Positioning marketing activity intended to place a product into a desired position in a market and to have it perceived in that way by consumers. See Real Positioning; Repositioning.

Prices: In most cases marketers follow a pricing strategy called price skimming in which price is set at a level that is much higher than can be sustained once competitors enter.

Growth -Skimming price reduce price as product sells grow.
Maturity - Physiological pricing, with price lowered offered with bundles.
Decline - Product line pricing, reduce price on existing model and introduce new.

product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing ...

See also: Strategy, Market, Product, Price, Marketing