Writing Slogans
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SLOGAN - Short, memorable advertising phrase: Examples include "Coke Is It," "Just Do It," and "Don't Leave Home Without It.
Slogan - A short, memorable advertising phrase that often appears in advertisements. For example the athletic shoe maker Nike's, "Just Do It".
Slogan - Line of copy summing up campaign message in a single memorable sentence.
Soft sell - The technique of using subtle, low pressure appeals in advertisements and commercials.
slogan The verbal or written portion of an advertising message that summarizes themain idea in a few memorable words--a tag line.
A slogan often used in conjunction with a brand name, advertising and other promotional methods (e.g. “Guinness is good for you')
Strategic business unit (“SBU ...
TAGLINE
A slogan or phrase that visually conveys the most important product, attribute, or benefit the advertiser wishes to convey. Generally, a theme to a campaign.
Service Mark a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product. Service Mix the range of services offered by a services marketing company.
Imagery: When the brand name, words, and slogan work together to create an image in the mind of the consumer, it will invoke ideas, feelings and objects, and a direct recovery of past experiences.
One simple way to promote is by outfitting as many people as possible with apparel that has your company logo, contact information, web site, and slogan.
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
Brand and Branding - "A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.
the use of pictures, words, slogans, or symbols that remind a sales person of their goals, may become subliminal after repeated exposure, but effective in influencing inner belief systems
green marketing ...
Tagline - A meaningful phrase or slogan that sums up the tone and premise of an organization in a way that is memorable to the public. A tagline is often the theme for a larger campaign.
The general idea behind a slogan, pitch, or campaign.
[usage] The underlying creative concept is the "Big Idea" that drives sales.
logos or slogan design?. The message should reinforce the benefit of the product and should also help the company in developing the positioning strategy of the product. Companies with effective message strategies include: ...
Dairy marketing truly came into the public's consciousness with the introduction of the "Got Milk" campaign in 1993. The basic dairy product became associated with a memorable and catchy slogan...
Work for Doctors at Home on the Computer ...
Slogan - To help position the product in a customer's mind and distinguish it from competitors' offerings, advertisements will contain a word or phrase that is repeated across several different messages and different media outlets.
A local commercial inserted into a national program, or, more generally, an advertising message inserted into a larger advertisement, as for a local dealer or retailer, or a phrase, such as a public service slogan, or symbol; ...
The sophistication of the reader requires the business-to-business copywriter to do a tremendous amount of research and digging into the market, the product, and its application. The business audience does not respond well to slogans or ...
 See also: Product, Marketing, Market, Advertising, Company
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