slotting allowance
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the stocking allowance, introductory allowance, shelf fee or street money
small order problem ...
Slotting allowances Fees paid by a manufacturer to a retailer for the retailer's shelf space. Soft sell The technique of using low pressure appeals in advertisements and commercials.
Shelf Fee See Slotting Allowance. Shelf Life the period of time in which a product can remain on display in a retail store before the expiration of its "use by" date.
A fee charged to advertisers by media companies to get premium positioning on their site, category exclusivity or some other special treatment. It is similar to slotting allowances charged by retailers.
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 See also: Cycle, Marketing, Lifestyle, Free, Strategy
  
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