Social Risk

Social Risk - concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others.
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Perceived risk A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.

Definition: A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.
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the chance a purchaser takes that the product will not function as expected or satisfy the felt want, see emotional risk, financial risk, performance risk, physical risk, and social risk
risk avoidance ...

See Emotional Risk; Financial Risk; Performance Risk; Physical Risk; Social Risk. Risk Avoidance measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc.

See also: Advertising, Planning, Competitive, Marketing, Research