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Social style

Marketing & Web Social RiskSociocultural Environment

one of four social styles (with amiable, driver and expressive) commonly used to classify salespeople and their customers in terms of their communication approach, analyticals are characterised by low responsiveness and low assertiveness, see amiable, ...

 


Driver (Social Style) - one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers; Drivers are characterised by high assertiveness and low responsiveness.

Responsiveness - the degree to which people control their emotions when relating to others; used in selling as an indicator of social style.

Restraint of Trade - any action which damages in some way another's opportunity to carry on a business.

See also: Analytical, Drive, Customer, Marketing, Control

Marketing & Web Social RiskSociocultural Environment

 
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