Sociocultural Environment

sociocultural environment
that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, ...

Sociocultural environment: trends and developments within society as a whole, affecting the demographic structure of the population, lifestyles, attitudes, culture, issues of public and private concern, tastes and demands.

See also: Cycle, Variable, Training, Media, Packaging