Soft sell

SOFT SELL - Subtle or unpressured advertising technique.
SPACE - A page or section of a page bought for advertising purposes in a newspaper, magazine, or catalog.

soft sell
a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced, see hard sell
sole survivor ...

Soft sell - The technique of using subtle, low pressure appeals in advertisements and commercials.
Stickiness - the amount of time spent at a site over a given time period.

Soft sell The technique of using low pressure appeals in advertisements and commercials. Solid An arrangement of type lines set vertically as closely as possible. Also referred to as solid set.

See also: Audience, Concept, Communication, Commercial, Campaign