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Also called Solitary Survivor. See Family Life Cycle. Solitary Survivor see Sole Survivor. Solo Mailing a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests. Source see Sender.
the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired, also called solitary survivor, see family life cycle
solitary survivor ...
 See also: Cycle, Training, Suspect, Sector, Sales meeting
  
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