Sound Bite - A brief statement or excerpt from an interview for use in radio or television news program.
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And yet the focus group is the most popular tool in the market research arsenal. Used to elicit feedback on everything from breakfast cereal to condoms to politicians' sound bites, it has become a prerequisite for almost every marketing decision.
Getting your name in the news isn’t as difficult as it may seem. If you have a story to tell, if that story is “newsworthy' — and if you can tell it in “sound bites' — chances are you’ ...
 See also: Offer, Rough, Market, Research, Sales
  
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