Sounding

Keep you blog as simple as you can, without sounding like you don’t have a complete grasp of your subject.

These new techniques may well prove extremely useful in gaining a deeper understanding of the purchasing decision process. But before we start sounding the focus group's death knell, ...

Produce a report with solid, crisp writing that adequately explains the reasons for your company's financial state without sounding like you are repenting.

See also: Company, Article, Branding, Product, Market