Repetition is as important in direct mail as it is in space advertising. Sullivan says. Soft Logic mails repeatedly to the same list of software buyers, continually testing new letters and new offers.
Insert Media " Print media delivering advertising to consumers by means other than solo direct mail or space advertising.
Insert Media: Any means of reaching consumers via print other than by using solo direct mail and space advertising, including: cooperative mailings, card decks, package inserts, statement stuffers, blow-ins/bind-ins and free-standing inserts (FSIs).
 See also: Offer, List, Card deck, Inquiry, Insert
  
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