Special Event

Special Events
These run the gamut from receptions to elegant dinners to stunts.

special event pricing
reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers
special interest groups ...

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atmospherics The physical characteristics of the library such as architecture, layout, signs and displays, color, lighting, temperature, access, noise, assortment, prices, special events, etc.

New product launch - The introduction of new merchandise to the general public. This can be executed through a special event, ad campaign or PR push.

originating organization to the media carrying the information. The vehicle is typically a news story picked up by one of the news media, but also includes company-controlled activities and vehicles such as annual reports, lobbying, special events, ...

Developing a consistent program for staying in front of customers regularly is the challenge. A mix of seminars, newsletters, bulletins, fact sheets, special events and informative articles will keep you in the customers' minds.

See also: Market, Marketing, Service, Product, Company