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special interest groups
groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, ...
Influencers include the news media (e.g., offer company stories), special interest groups, opinion leaders (e.g., doctors directing patients), and industry trade associations.
Sampling: This method of insertion offers a variety of "goody bags" distributed free to specific markets, i.e. college students, new mothers and other special interest groups. Inserts accompany product samples and coupons.
 See also: Promotional, Retailer, Product, Promotion, Retail
  
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