Spin
The attempt to manipulate the depiction of news or events in the media through artful public relations - often used with derogatory connotations.
How to Put a Fresh Spin on your Marketing Concepts
Are you struggling to find a new twist on advertising or marketing campaigns?
The SEO industry was thrown for a second spin however in November 2003 when Google modified the rules with the integration of the Hilltop Algorithm into their general ranking formula.
Search Engine Reputation Management (SERM) - Think of Search Engine Reputation Management as online spin control.
Freemium " Free gift included in a mail package to increase response. The word is a spin off of "premium," also a gift but which is usually given after a purchase.
Marketers must be prepared to respond quickly to erroneous information and negative opinions about products as it can spin out of control very quickly through the new technology channels.
Perhaps you have information that can refute a recent claim or shows how a current business challenge is affecting the publication’s target readership. When you simply put a new spin on a current theory or insight that interests the ...
the rest of the men's magazine world - though Playboy has always held the high ground with its intellectually-stimulating content, recently revitalised brands like GQ and Esquire have jumped into the party with big-name writers and a younger spin.
 See also: Market, Marketing, Product, Article, Service
  
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