Split Testing Tools
Some powerful split testing tools are now available to help you do split testing. For example, take a look at the Visual Website Optimizer.
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Split Testing
Split testing begins with a hypothesis and tests this by randomly sending visitors to either option A or option B in a statistically equal manner. This is followed by measuring which has the best conversion rate.
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Split Test - The process of sending visitors to different sales pages in order to test the effectiveness of those sales pages.
Split Testing
The process of comparing one variable against another with the objective of determing which of the two alternatives achieved the best results.
Split Test " Technique used to test an offer or message for the same audience at the same time. For example, you could run two different ads in the same print run of a magazine to see which is most effective.
Split Testing
Also known as a A/B split. When the list is divided into two parts, each of which is tested with a variation of the message.
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A/B Split Testing
A method in which two random groups of web site visitors are served different pages to test the performance of specific ad components such as a headline or graphic element.
Split Test Accelerator , this is a great but high priced product. However, it is recommended that you sign up for the free ecourse on the sales page which gives a lot of valuable information on testing.
In a "50/50 A/B split test,' you're flipping a coin to decide which version of a page to show. A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines.
Google Website Optimizer
Allows you to do A/B split test on landing pages and track how well Google AdWords traffic converts.
Test Panel: A term used to identify each of the parts in a split test.
Thermal Dye Sublimation: Proof-making process where pigments are vaporized and float to desired proofing stock.
A process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous split tests or A/B tests performed on one page at the same time.
With regards to SEM AB testing is a means of testing single variable test subjects (such as a web page) against a control element with the aim of improving customer response. Also sometimes referred to as Split Testing.
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The content managers are then responsible for their own testing to improve the site copy and this is done in conjunction with A/B split testing and or web analytics. We either handle that ourselves or train the managers to do it themselves.
These reactions are recorded and the results determine which page, page 'A' or page 'B,' will become the new page for the website. There is also a form of the A/B test that is called a 50/50 A/B Split Test, ...
 See also: Market, Internet, Marketing, Product, Offer
  
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