Sponsorships
Companies and brands use sponsorships to help build goodwill and brand recognition by associating with an event or group.
Sponsorship
Web (Google)
Marketing Terms
dictionary . education . acronyms . start ...
Sponsorship
advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Sponsorship and charitable donations.
Sponsorship is where an organisation pays for their product or service to be associated with an activity or event.
Sponsored Search
The delivery of relevance-targeted text ads as part of the search experience. Intended to satisfy users need for relevant search results, and the advertiser's desire for qualified traffic to their website.
Spot ...
Sponsored Search Terms & Acronyms
Definition of Keyword Bid
A keyword bid is the dollar amount that an advertiser is willing to pay to display an ad relative to the competition.
Sponsor Ad - An ezine ad that is larger than a classified but smaller than a solo. Sponsor ads are generally 10 to 20 lines deep by 65 characters wide and appear at the top of the ezine.
Sponsor/Sponsorship:
Corporate attempts to gain association with a site by helping to fund that site by placing an advertisement on the site. The advertiser gains from either a content integration or a conventional ad.
Sponsored Links
PPC text based ads appearing at very top and on the right hand side of search engine results for Google.
Sponsored Matches ...
Sponsor - this commonly means the person paying for an online ad. Sponsored links are the parts on a website that contain advertising.
Sponsorships
These are payouts to developers of apps whereby a company integrates its brand within a game, either as ad units (that can be placed in different formats and ways) or branded virtual goods.
Subscriptions ...
Sponsored Links
See “Pay Per Click (PPC)'.
Text Ad
A text advertisement is one that contains words, often in a box, rather than an image or images. Text ads are commonly associated with Sponsored Links in Google AdWords.
Sponsored Listing (also Paid Listings or Paid Sponsors): A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
Sponsorship
The purchase of all or part of a television program by one advertiser.
Sponsorship Swap
An agreement between email list owners, publishers or advertisers to sponsor each other's mailings or newsletters for free. See ad swap.
Spoofing ...
sponsor training
pairing sales recruits with experienced salespeople who are responsible for their training in the field
sponsorship ...
Sponsorship: the provision of financial or material support to individuals, teams, events or organisations, outside the sponsor's normal sphere of operations. This might involve sport, the arts, community or charity work.
Sponsorship
Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
'Sponsored Fundraising.' Non-profit groups often spend a large proportion of the money they take in on fundraising.
Brand Sponsor - the manufacturer, wholesaler or retailer who owns the brand.
event sponsorship - A type of promotion whereby a company develops sponsorship relations with a particular event such as a concert, sporting event, or other activity.
Sponsorships - A form of advertising in which an advertiser pays to sponsor a section of a web site. It may take the form of the typical banner and/or text that mentions "this section sponsored by:".
sponsored link
Advertise Here!
Place your Sponsored Link Ad here. Your Ad displays in this box with all the articles in this Resource Channel.
Sponsored mass communications.
Contributed by: MarcommWise Staff
Advertising Allowance ...
Sponsors
MBA Programs
Earn your masters degree online. Boost your marketing expertise with programs in business administration and marketing management.
Sponsorship
The practice of a company to provide funding to another organization in return for publicity and goodwill.
Strategic Marketing ...
Sponsoring newsletters can be a low cost and effective way to achieve your goals. Popular magazines and B2B websites offer sponsorships of their newsletters either in the form of a text paragraph or a display ad. The advantages of newsletters are: ...
Sponsored Listing - A term used as a title or column head on SERPs to identify paid advertisers and distinguish between paid and organic listings. Alternate names are Paid Listings or Paid Sponsors.
The sponsored ads (Google AdWords, Yahoo! Search Marketing or MSN adCenter ads).
Ask Sponsored Listings - Ask syndicates AdWords ads, but also sells internal pay per click ads as well
Ask Webmaster Help
Authority The ability of a page or domain to rank well in search engines.
TAG
The sponsor’s identification, and in some cases, contact information.
TAGLINE
A slogan or phrase that visually conveys the most important product, attribute, or benefit the advertiser wishes to convey. Generally, a theme to a campaign.
Employer-Sponsored LTC Insurance: Long-term care insurance made available by an employer to its employees, similar to other types of group insurance.
a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
see Self-Actualisation Needs.
abbrev. Advertising Federation of Australia.
Search match ads are the regular ads or "sponsored listings" displayed along with natural search results on a search results page.
Also, a campaign jointly sponsored different organisations.
Attribute Characteristic, peculiarity, or distinctive feature of a product.
Banner An ad on a Web page that is usually linked to the advertiser's site.
(2) Two commercials which are shown back-to-back by the same sponsor. Point (1) A small unit of measurement for type, equal to 1/72 of an inch. (2) A small unit for measuring the thickness of paper, equaling 0.001 inch.
Also, contrary to other Marketing Research standards, identifying the respondent's name to the sponsor is usually part of the process.
[edit] Pay-per-post (PPP) A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.
AdWords: otherwise known as Google AdWords, offers Internet marketers and option to bid for position within the sponsored (i.e. paid) search results. Google AdWords provide Internet marketers and alternative to SEO (Search Engine Optimization).
An advertisement, or ad for short, refers to the sponsored links that people see when they enter in a keyword term for a search query and get a search engine results page back.
Since affiliates link directly to the site which sponsors the program this increases the number of links into the site which can have a positive effect on the ranking of the sponsoring site in search engines (good for search engine optimization.) ...
In the past nine months, swarms of new ad banners, buttons, sponsorships, even TV-like commercials in which a car explodes onto your computer screen and speeds away, are now splashing their way across the World Wide Web.
Once a user searches using those keywords, the advertiser then has their ad placed in the "sponsored links" or "sponsored ads" portion of the page and pays when the user clicks on the ad.
She knew that many corporate donors were choosing to sponsor one nonprofit instead of spreading their donations around. But finding the right fit for a sponsorship was hard.
Sponsored Search to pay less than your competition for similar ad positions while holding their costs high.
PARTICIPATION - A television program sponsorship pattern in which a number of advertisers are rotated through segments of the program. A "participating" sponsor has no program content or station lineup control.
university press: A publishing house affiliated with a sponsoring university. The university press is generally nonprofit and subsidized by the respective university.
An option within Yahoo Sponsored Search that specifies how search terms are matched to ads. Ads that use the advanced match type are displayed for a broader range of searches relevant to your keywords, titles, descriptions and/or web content.
The non-sponsored information appearing on a search engine results page. Listings are organized with the most important webpage being listed first, and so on.
Additionally, the main search engines usually include sponsored links on this page which are targeted to the keywords used in the search. With Google, these sponsored links are generated by its AdWords pay per click advertising system.
Natural Listings: Also called organic listings natural listings are those that appear in the search engines in an area other than "Sponsored" listings.
Pay per Click. Buying sponsored adverts on search engine results pages and content pages and only paying for those ads on a performance basis. See Paid Search.
to the top
Press Release ...
A deliberate attempt by an organisation to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship.
You can help other webmaster with particular sponsors if you write review on some site we have here.
PAY PER INSTALL PROGRAM UP TO $1.50 PER INSTALATION
EASY WAY TO MONETIZE MOVIE OR CONTENT SITES.
Customized questions that are ask in a research survey and are sponsored or paid for by the individual newspaper, advertiser or advertising agency.
Franchising Involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, ...
Natural Listing
A listing that appears below the sponsored ads, also known as Organic Listings.
Navigational Query
A query that normally has only one satisfactory result.
Ident - Short clip, often sponsored, identifying a TV programme or channel.
Advertising - The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.
Billboard - An announcement at the beginning or end of program naming the sponsor(s) or participating advertiser(s). Usually only 10 seconds.
 See also: Advertising, Market, Marketing, Service, Product
|
