Sponsor

Sponsorships Companies and brands use sponsorships to help build goodwill and brand recognition by associating with an event or group.

Sponsorships attempt to deliver more than a "drive by" impression. Whereas much online activity is geared towards direct marketing, sponsorships add the element of brand marketing.

How to Sponsor A Cute Baby Contest How to Publish Yourself How to Identify Different Types of Ad Agencies ...

Sponsorships - A form of advertising in which an advertiser pays to sponsor a section of a web site. It may take the form of the typical banner and/or text that mentions "this section sponsored by:".

Sponsored mass communications. Contributed by: MarcommWise Staff Advertising Allowance ...

Sponsor I.D. - (sponsorship) Audio or visual acknowledgment and recognition of sponsor: PA announcements, on-air mentions, merchandise, publications, etc. (Source: LitLamp.) ...

Sponsor: The client or organization paying for the research. Sponsor/Sponsorship: Corporate attempts to gain association with a site by helping to fund that site by placing an advertisement on the site.

Sponsored Links PPC text based ads appearing at very top and on the right hand side of search engine results for Google. Sponsored Matches ...

Sponsor - this commonly means the person paying for an online ad. Sponsored links are the parts on a website that contain advertising.

Sponsorship the financial or material support of an event, activity, person, organisation or product by an unrelated organisation or donor (471,511) ...

sponsorship - advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.

Sponsored Links See “Pay Per Click (PPC)'. Text Ad A text advertisement is one that contains words, often in a box, rather than an image or images. Text ads are commonly associated with Sponsored Links in Google AdWords.

Sponsorship A sponsorship is form of ad placement often times co-branded with the publisher or source. Subheads (or Subheadings) ...

Sponsor Training - pairing sales recruits with experienced salespeople who are responsible for their training in the field. Sponsorship - see Corporate Sponsorship. Spot Buy - in advertising, the buying of media time in a few selected markets only.

Sponsorship The purchase of space on a Web page or other online document to advertise a product or service.

Sponsorship: the provision of financial or material support to individuals, teams, events or organisations, outside the sponsor's normal sphere of operations. This might involve sport, the arts, community or charity work.

Sponsored Listing - A term used as a title or column head on SERPs to identify paid advertisers and distinguish between paid and organic listings. Alternate names are Paid Listings or Paid Sponsors.

A sponsorable event, cause, or celebrity. Topic areas: Communications and Marketing, Foundations and Grantmaking, Fundraising and Financial Sustainability Proposal ...

event sponsorship - A type of promotion whereby a company develops sponsorship relations with a particular event such as a concert, sporting event, or other activity.

Endowing Sponsors: Amex Canada Inc., RBC, Scotiabank, TD Bank Financial Group Relationship Marketing (Advanced) Certificate ...

TAG The sponsor’s identification, and in some cases, contact information. TAGLINE A slogan or phrase that visually conveys the most important product, attribute, or benefit the advertiser wishes to convey. Generally, a theme to a campaign.

retailer sponsored cooperative A form of contractual vertical marketing system that is an example of backward integration.

a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising. see Self-Actualisation Needs. abbrev. Advertising Federation of Australia.

Research where the sponsor/client/brand is masked from respondents or researchers. bimodal distribution ...

Billboard (1) An outdoor sign or poster; (2) Sponsor identification at the beginning or end of a television show. Billings Total amount charged to clients, including the agency commission, media costs, production costs, etc.

Search match ads are the regular ads or "sponsored listings" displayed along with natural search results on a search results page.

Views Expressed in This Column Don't Necessarily Reflect Those of Our Sponsors - Nov 8, 2002 Honeymoon in E-Marketing Heaven - Nov 1, 2002 Immersive Advertising (Three Days' Worth) - Oct 25, 2002 AOL's Internet Lite: Will Advertisers Bite?

Since affiliates link directly to the site which sponsors the program this increases the number of links into the site which can have a positive effect on the ranking of the sponsoring site in search engines (good for search engine optimization.) ...

Once a user searches using those keywords, the advertiser then has their ad placed in the "sponsored links" or "sponsored ads" portion of the page and pays when the user clicks on the ad.

PARTICIPATION - A television program sponsorship pattern in which a number of advertisers are rotated through segments of the program. A "participating" sponsor has no program content or station lineup control.

university press: A publishing house affiliated with a sponsoring university. The university press is generally nonprofit and subsidized by the respective university.

Natural Listings: Also called organic listings natural listings are those that appear in the search engines in an area other than "Sponsored" listings.

Better Business Bureau (BBB) -- Non-profit organization sponsored by local businesses that offer a variety of consumer-education materials, handle consumer inquiries, ...

[1] Connected with or engaged in or sponsored by or used in commerce or commercial enterprises. [2] An audio or video advertising announcement, usually presented on television, radio or in a movie theater.

Customized questions that are ask in a research survey and are sponsored or paid for by the individual newspaper, advertiser or advertising agency.

Franchising Involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, ...

Advertising - The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

ONLINE BUYING MEDIA: to buy space or to be visible on the Web as well as sponsoring a newsgroup. Placing banner ads on Websites are one of the most common forms of online media buying.

Page on a website, the content of which does not change until the entity sponsoring the website edits the computer files. Stickiness ...

Typically, it welcomes you and introduces the purpose of the site, or the organization sponsoring it, and then provides links to the lower-level pages of the site. In business terms, it's the grabber.

It could be about gaining from another’s adspend without paying a fee for it. For ex: A promotion campaign to an event such as a sporting contest sponsored by another marketer who could be a competitor.

This recommendation can be spontaneous according to the site value or the offer or paid through a system of sponsoring.

advertisement (usually fixed advertising format) is placed on a particular advertising position or for the time when a portfolio of advertising tools is provided to him/her. This method of advertisement sale is the most often used for sponsoring or ...

environment where keywords and phrases are associated with a cost-per-click (CPC) fee. Overture and Google are the largest networks, but second tier players like FindWhat are gaining in popularity as CPC prices increase. Portal or site sponsorships ...

See also: Advertising, Feature, Market, Advertiser, Click