Sponsorships
Companies and brands use sponsorships to help build goodwill and brand recognition by associating with an event or group.
Sponsorship
Web (Google)
Marketing Terms
dictionary . education . acronyms . start ...
Sponsorship
advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Sponsorship and charitable donations.
Sponsorship is where an organisation pays for their product or service to be associated with an activity or event.
Sponsorship: Sponsorships are increasing in popularity on the Internet. A sponsorship is when an advertiser pays to sponsor content, usually a section of Web site or an e-mail newsletter.
Sponsorships
These are payouts to developers of apps whereby a company integrates its brand within a game, either as ad units (that can be placed in different formats and ways) or branded virtual goods.
Subscriptions ...
Sponsorship
The purchase of all or part of a television program by one advertiser.
Sponsorship Swap
An agreement between email list owners, publishers or advertisers to sponsor each other's mailings or newsletters for free. See ad swap.
Spoofing ...
Sponsorship: the provision of financial or material support to individuals, teams, events or organisations, outside the sponsor's normal sphere of operations. This might involve sport, the arts, community or charity work.
Sponsorship
Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
event sponsorship - A type of promotion whereby a company develops sponsorship relations with a particular event such as a concert, sporting event, or other activity.
Sponsor/Sponsorship:
Corporate attempts to gain association with a site by helping to fund that site by placing an advertisement on the site. The advertiser gains from either a content integration or a conventional ad.
Sponsorships - A form of advertising in which an advertiser pays to sponsor a section of a web site. It may take the form of the typical banner and/or text that mentions "this section sponsored by:".
Sponsorship
The practice of a company to provide funding to another organization in return for publicity and goodwill.
Strategic Marketing ...
A sponsorship tactic in which a company which is not a sponsor of a, event attempts to capitalize on it via actions which suggest that they are an official sponsor.
Animated GIF ...
Alternate sponsorship: Two advertisers who sponsor a single program-one advertiser sponsors one week and the other sponsors the alternate week (see Crossplugs).
corporate sponsorship
a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc in return for a range of promotional opportunities
corporate umbrella ...
Sponsorship see Corporate Sponsorship. Spot Buy in advertising, the buying of media time in a few selected markets only. Spotter a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Thus, a page sponsorship can be considered contextual, as the viewer has elected to view the page, and assuming the sponsorship is for a product that is related to the content of the page, ...
In the past nine months, swarms of new ad banners, buttons, sponsorships, even TV-like commercials in which a car explodes onto your computer screen and speeds away, are now splashing their way across the World Wide Web.
PARTICIPATION - A television program sponsorship pattern in which a number of advertisers are rotated through segments of the program. A "participating" sponsor has no program content or station lineup control.
the act of marketing a product or service in conjunction with an event or other brand without paying for the right... typically used when an official sponsorship opportunity is available but a company doesn' ...
Any promotion or advertising unit (program sponsorships, liners, no-charge spots, print ads in a station’s promotional materials, etc.) where the cost is more-or-less absorbed in the media buy. Value-added promotions or units are usually o.
The idea behind cause marketing and nonprofit sponsorships is that companies win by promoting their brands and building sales, while nonprofits win by raising funds and building corporate partnerships. Here are 10 tips on cause marketing: ...
IMPRESSION: Known as the delivery of a company hallmark, advertisement, or sponsorship to a consumer through a Web page.
This affords us the ability to tailor a membership proposal, potentially including sponsorship opportunities, more importantly, ...
A deliberate attempt by an organisation to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship.
- all advertising communications where no commission is payable, outside the five major media - the press, television, radio, cinema and outdoors; below-the-line includes direct mail, print such as sales literature and catalogues, sponsorship, ...
in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee. Overture and Google are the largest networks, but MSN and other portals sometimes sell paid placement listings directly as well. Portal sponsorships ...
 See also: Market, Sponsor, Marketing, Advertising, Service
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