Spread
Advertising that runs across two contiguous pages of a publication.
Contributed by: MarcommWise Staff
Storyboard ...
SPREAD - Advertisement or other print presentation that takes two facing pages in a magazine or newspaper. A full-page "spread" fills both pages and may take up the gutter in between as well.
spreadsheet analysis
the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances
SRO technique ...
Q-Spread:
A measurement taken to see the difference between sample quartiles one and three.
Qualified Respondent:
The respondent meets the requirements for inclusion in the sample.
center spread - The two facing pages at the center of a magazine, desirable because the pages are continuous with little or no interruption at the gutter.
How widespread is the deliverability problem?
To our knowledge there is no single reason that dictates why your e-mail may not be delivered and there are no standards either.
The spreading of information through human interaction alone. Some campaigns have used this as key element, for example, the British Gas privatisation's 'ask Sid' promotion.
The spread of a message quickly across the Internet, largely by "word-of mouth". It mimics a virus because of the speed at which is transferred and the number of people that it reaches.
Centre spread
In the centre of a publication, an advertisement appearing on two facing pages printed as a single sheet.
ATM cards spread relatively quickly. Since the cards were used in public, others who did not yet hold the cards could see how convenient they were.
Create separate spreadsheets for demographic categories (age, sex, religion, ethnicity, political party) so different sets of question results can be compared with the respondents who gave the answers.
Spread Refers to a pair of facing pages in a periodical, or an advertisement which is printed across two such pages. Staggered schedule A schedule of advertisements in a number of periodicals which have different insertion dates.
Spreadsheet an accountant's worksheet; electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Marketing planning is widespread (Dibb 2002) and has been adopted by a wide variety of organizations in almost every market and sector, such as the service sector (Greenley 1983), the manufacturing sector (Greenley 1982), ...
Target Market: The overall market is still growing in terms of sales volume, especially as the product spreads to the Late Majority. But there is some evidence that while sales are increasing it is occurring at a decreasing rate.
Faster idea spreading: If many people pay attention to your site, when you come out with good ideas they will spread quickly.
Growing archives: If you are a content producer then owning more content means you have more chances to rank.
that has spread far beyond the corporate and political worlds. I recently heard of a local public library that ran focus groups to decide which chairs to buy for its reading room.
Create viral marketing ideas that want to spread and make people talk about you
Mix your anchor text
Get deep links
Try to build at least a few quality links before actively obtaining any low quality links ...
Java A programming language developed by Sun Microsystems to support widespread software distribution, particularly over the Web. It is a slimmed down and more secure version of the C++ programming language.
Excel Cell Reference - Spreadsheet Terms - Excel Cell Reference Definition
Vocabulary Word Groups - Family and Relationships - Vocabulary Example Sent...
Vocabulary Word Groups - Senses - Vocabulary Example Sentences and Definiti...
To ensure a widespread distribution of his links he gives the ebook away to certain individuals including the right to either give it away themselves for free or selling it (resell rights); they then pass it along to other individuals.
These are markets of complementary products that are closely related in the minds of consumers, but spread across different industries.
diffusion model A model representing the contagion or spread of something through a population.
Affiliate marketing - Considered a widespread method of website promotion, affiliate marketing rewards an affiliate for every visitor, subscriber and/or customer provided through its efforts.
VIRAL MARKETING: This is known as advertising and/or marketing technique that spreads like a virus by getting passed on from consumer to consumer and market to market. (Examples: Hot Mail and Yahoo).
This generation is currently spread out between early high school teens, and married, home-owning adults. Those at the upper tier will have good spending power, while those at the bottom have limited spending and decision-making power.
Just digging out chalk and spreading it onto fields was not sufficient. it had to be crushed - to a powdered form, spread onto the soil and left - to be taken into the soil by wind and rain, before ploughing.
Google Docs for example lets you create, edit and share documents, spreadsheets, presentations and other services from wherever you can get Internet access yet you don't need any word processing or spreadsheet software to use it.
Being interviewed by magazines, newspapers, or on radio and television can spread the word quickly about your capabilities. Landing interviews is not that hard to do if you remember to start small.
Viral Marketing is any marketing activity that is self propagating and creates the opportunity for exponential growth of your message as a result of users passing or spreading it to other users.
Pipeline Usually referred to as the "Sales Pipeline Report," the Pipeline presents sales opportunities in tabular form (think Excel spreadsheet), sorted by sales stage and the value of the More.
Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468x60 banner ad size, buyers can easily secure placements at most sites, ...
Diffusion Process - the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
Shared servers are cheaper since the cost to the broadcast vendor is spread among several users.
Listserv: The most widespread of mail lists. Listervs started on BITNET and are now common on the Internet.
The offer spreads then as a virus. This recommendation can be spontaneous according to the site value or the offer or paid through a system of sponsoring.
Broadband Communications - Distribution network that carries a large number of channels spread out over a wide bandwidth. Bandwidth is defined as the numerical difference between the highest and lowest frequency in use.
The segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of widespread use of gender segmentation
Geographic segmentation
Geographic segmentation divides markets into different geographical units ...
A method of marketing which spreads the message via the action of people
W
WOM ...
Meme - A catchphrase or concept that spreads quickly from person to person via the Internet ...
Strategic linking is basically the Internet equivalent to target marketing; it is one of the most productive ways to spread the word about your new web site.
Trickle-Across Concept - the notion that the adoption of a particular fashion will spread horizontally within several socioeconomic classes at the same time.
A number of popular products are graduates of Google Labs including: Google Reader, Google Docs & Spreadsheets, Google Video, Personalized Search, Google Desktop and iGoogle.
Dot Gain: Wet ink coming in contact with paper and spreading as it is transfers.
Content - This term simply means the words on your website but has taken on a new meaning as syndication is becoming more widespread. See syndication for more detail.
Once you can define affiliate marketing and have picked up some useful affiliate marketing tips, it's time to consider whether it can help your business. The web is getting bigger by the day, and spreading your presence to other web sites can help ...
The awareness increases are the result of self-replicating viral processes, analogous to the spread of pathological and computer viruses.
Students would require different benefits to businesses that would buy the products. Students would want low cost, with word processing, spreadsheets. Business customers, speed, reliability, high performance and so on.
Geodemographics: a combination of geographic and demographic segmentation that can either give the demographic characteristics of particular regions, neighbourhoods and even streets, or show the geographic spread of any demographic ...
The ease at which information can be passed from one place to another with the Internet has made it possible for information, videos, audio and graphics to spread throughout the Internet community like wildfire.
In this simple case, you could double your traffic by doubling your budget. Note that you can also increase your impression share by lowering your bids, effectively spreading your budget across more, cheaper clicks.
Value Proposition The functional, emotional, and self-expressive benefits delivered by product, service, or brand, that provide value to the customer, and the rationale for making one brand choice over another.
Word of Mouth Spread of ...
 See also: Market, Marketing, Product, Customer, Service
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