Standard Advertising Unit

STANDARD ADVERTISING UNIT (S.A.U.) - System of standard dimensions for print display advertising based on six columns, each 2 1/16 inches wide, with a 1/8 inch "gutter" between columns.

Standard Advertising Unit System (SAUS) A set of uniform advertising procedures developed by the American Newspaper Publishers Association. Standard Industrial Classification (SIC) Defined by the U.

See also: Advertising, Presentation, Customer, Opportunity, Display