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Standard Product Classes - categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification.
Essentially, do we market the same, standard product in an international market or segment, or do we localize it, and adapted it so that it pleases local tastes? Here are some of the advantages and disadvantage of standardization.
broad classifications of products used to describe markets in everyday terms, e.g. the pet food market, the photocopier market, the breakfast foods market, etc, see standard product classes catalog sales ...
See also: Cycle, Needs, Marketing, Services, Offering
 
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