Stars
These are products that are in high growth markets with a relatively high share of that market. Stars tend to generate high amounts of income. Keep and build your stars.
stars
products in the portfolio characterised by high market share in a rapidly growing market
state-of-being segmentation ...
Stars
A term used in the Boston Group Matrix. Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth.
QuirkStars
Quirk's beautiful team of marketing-focused designers, developers, copywriters, consultants and researchers.
to the top ...
Stars have high market shares that operate in growing markets. The product at this stage should be generating positive returns for the company.
Cash Cow ...
But until the stars align there is nothing you can do apart from continuing with your daily routine, dreaming about how everything will change and how great it will be when your dream will materialize.
Yeah right! ...
On the other hand, stars generate some cash, but even more cash is needed to invest in the future-for research and development, marketing campaigns, and building new manufacturing facilities.
This is the reason the copy writing stars charge up to $15.000 or more for a professionally written Sales Letter and many marketers gladly pay them as they know it is well invested money.
Above-the-Line Costs - Production costs related to story and script, producer, director and stars. The program's other costs are "below-the-line." ...
Chicago Bears (1985 cf. 2004) In case you've lived under a rock, the greatest football team of all-time was the '85 Chicago Bears. The unfair advantage? All-stars like Payton, McMahon, The Fridge, Ditka, Fencik, More.
Boston Box: (also known as the BCG matrix) a tool for analysing a product portfolio, plotting relative market share against market growth rate for each product. The resultant matrix classifies products as cash cows, dogs, question marks and stars.
a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix; Cash Cows; Question Marks; Stars.
each product or SBU as a "Cash Cow", "Star", "Question Marks" (or "Problem Child") or "Dog", and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows; Dogs; Question Marks; Stars.
 See also: Marketing, Market, Product, Profit, Service
  
|
RSS
