Steering Control System

Steering Control System - a system of marketing control in which allows for the detection of unsatisfactory marketing performance during, rather than at the end of, a planning period so that prompt corrective action can be taken; ...

See Proactive Marketing Control Systems; Adaptive Control System; After-the-Fact Control System; Steering Control System. Reactive Marketing Strategies marketing activities forced upon an organisation by competitive action; defensive strategies.

performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems, see proactive marketing control systems, adaptive control system, after-the-fact control system and steering control system ...

See also: Communication, Campaign, Variable, Retailer, Desire