Marketing Lesson Store
Welcome to Marketing Teacher's FREE Lesson Store. All of the popular marketing topics from many marketing courses are here. Many of these lessons are supported with their own exercises with answers.
Store Loyalty Exists when a consumer regularly patronizes a particular retailer (store or nonstore) that he or she knows, likes, and trusts.
Storefront - A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.
Submission - The process by which a search engine is manually notified of a new site or page.
store audit
a source of retail store information collected by marketing research firms (A.C.Neilson, for example) and supplied to manufacturers on a subscription basis, ...
Store image: the positioning of a store in terms of its branding, product selection, interior and exterior design, fixtures and fittings, lighting, etc.
in-store media - Advertising and promotional media that are used inside of a retail store such as point-of-purchase displays, ads on shopping carts, coupon dispensers, and display boards.
Chain Store - a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Store-Based Sellers - By far the predominant method consumers use to obtain products is to acquire these by physically visiting retail outlets (a.k.a. brick-and-mortar). Store outlets can be further divided into several categories.
The storefront within a game that showcases virtual goods for sale. Developers can manage the in-app store as they would any other store and use retail marketing techniques to drive virtual goods sales.
chain store system A groups of retail stores of essentially the same type, centrally owned and with some degree of centralized control of operation. This would be similar to the public library's system of branches.
A link stored in a Web browser for future reference.
Information
How To Bookmark a Site ...
Discount Store - see Discount House.
Discretionary Income - the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates.
information stored on a user's computer by a website so preferences and other data are remembered on future requests.
Some websites store information in a small text file on your computer called a cookie. A third-party cookie either originates from, or is sent to, a website other than the one you are currently visiting.
a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
See Average Total Cost.
In-store displays. Firms often pay a great deal of money to have their goods displayed prominently in the store. More desirable display spaces include: end of an aisle, free-standing displays, and near the check-out counter.
You cannot own and store a service like you can a product. Services are used or hired for a period of time.
Click-and-mortar: A store that has an online presence as well as an actual building.
Clickstream: The record of a user's Internet activity including Web sites visited, length of the visit and what pages were viewed.
Addresses help the computer to find things rapidly, and to store them for later retrieval.
Share-of-voice (SOV) Shelf screamers (shelf talkers) A printed advertising message which is hung over the edge of a retail store shelf, e.g. "On Special," or "Sale item.
Search engine indexing is the process of a search engine collecting, parses and stores data for use by the search engine. The actual search engine index is the place where all the data the search engine has collected is stored.
While the web site is being accessed, data in the visitor's cookie file can be stored or retrieved.
Mail Order on the subject of inquiry advertising: "Inquiry ads which produce the most responses will normally produce the most orders," and "Never charge for sales information, as retailers do not charge potential customers when entering their stores.
The Domain Name Service (DNS) stores a database of mappings from domain names to IP addresses and performs lookups for the IP address when a domain name is used in a network request.
Cookie A capability of some Web browsers which allows Web servers to store information about user visits to the Web site on the hard disk in the user's PC or workstation.
Is your retail website an extension of your physical store or a subset of the physical store?
What are the biggest obstacles facing Canadian retailers once they go online?
When you visit a Web site, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.
The new Audimeter automatically recorded and stored minute-by-minute tuning records for channel, time of day, and duration of tuning.
display titles: Books that are produced to be eye-catching to the casual shopper in a bookstore setting are termed display titles.
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.
The browser stores this information, which allows a site to remember the browser in future transactions or requests.
One Bay Area gourmet food store was highly successful at making such a connection happen. In conjunction with its name change from Ultra Lucca to A.G.
For example, grocery store customers are studied to find out average shopping trip times as well as unplanned purchases.
The first is often referred to as a Store Audit. This is a method used to determine the number of units of a product sold in stores.
These are the services provided by hosting companies that allow people to store files on a server which everyone can access.
MP3: This is an increasingly popular way to store audio in an electronic format. The MP3 format compresses audio files in such a way that the file size is relatively small, but the song sounds near perfect.
Cookies: small text files stored on the visitor's computer, which record information that is of interest to the merchant site.
YouTube for Retail Promotion: You can use YouTube to promote a company's retail stores. They can be general in nature or more specifically targeted to shorter-term promotions.
Log File Analysis - The analysis of records stored in the log file. In its raw format, the data in the log files can be hard to read and overwhelming.
's stores, where customers go to get help with their Macs and iPods. On Friday, Microsoft Corp. said it plans to deploy its own customer-service representatives, called "Gurus," at retailers like Best Buy Co. and Circuit City Stores Inc.
Cache - A type of computer memory that stores previously accessed documents locally so that they can be accessed faster should they be needed again.
A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms.
Customer information, stored in an electronic database, used for targeting marketing activities. Information can be what is collected from previous customer interactions and what is available from outside sources. Databases are now regulated, e.g.
Each web page on a website is really just a small file that is stored on a server by the hosting service provider. When someone visits a page on the internet, the server sends a copy of the file to the visitor's browser.
Cache - Copy of a web page stored by a search engine. When you search the web you are not actively searching the whole web, but are searching files in the search engine index [link:].
Cookie: Small file stored on a visitor's computer that records information.
Social Bookmarking - In social bookmarking websites, users create and store bookmarks of their choice.
Say you have a flooring store and a furniture showroom in the back. Your postcard should only talk about flooring.
E-tailers are clicks and mortar companies if they use both stores and websites to conduct business, but are considered pure-play if they only exist online.
Bookmark - a clickable link to a website stored in a Web browser (on Internet Explorer, the area where bookmarks are stored is called "Favorites") for future reference; a digital marking to keep one's place in an e-book ...
A cookie is a small data file stored on a user’s computer by a web site. Examples of cookies include a URL or web address. Cookies are designed to help customize a visitor's experience to your web site and also allow the tracking of conversions.
Browser Caching: To speed surfing, browsers store recently used pages on a user's disk. If a site is revisited, browsers display pages from the disk instead of requesting them from the server.
The Database of Intentions - post about how search engines store many of our thoughts
Web 2.0 Conference - conference run by John Battelle.
Battelle's Google speech ...
bookmark- a link stored in a Web browser for future reference.
banner ad - a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
Cookies: Client-side text file that is used by Web servers to store information about the site visitor and visitor behavior. Information pertaining to a site can only be read by the side that wrote the information.
Cache - this is where your computer stores a memory of a website or webpage.
Click Stream - this is the sequence of pages a user clicks through a website or series of websites. It is also called a path.
Click and Mortar " Business with both an online store and a physical store.
Clickstream " Record of a person's Internet activity, showing sites visited and pages viewed.
Cookie:
An anonymous number that is stored on a computers browser, generally used to aid the effectiveness and measurement of online advertising.
C.P.A.:
Cost Per Acquisition (eg. Lead, download, sales etc.) ...
The credit card transactions remaining on a merchant's terminal are stored in an "open" batch. They will remain there unless the merchant "batches out".
Cache
A copy of web pages stored within a search engine's database.
CAPTCHA
Stands for : Completely Automated Public Turing test to tell Computers and Humans Apart ...
 See also: Market, Marketing, Customer, Product, Service
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