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Point-of-Purchase (POP) Display An interior display that provides consumers with information, adds to store atmosphere, and serves a substantial promotional role.
POP Display See Point-of-Purchase Display.
Store Atmosphere see Atmospherics. Store Audit a source of retail store information collected by marketing research firms (A.C.Neilson, for example) and supplied to manufacturers on a subscription basis; ...
 See also: Consumer, Demand, Display, Goods, Mix
  
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