a purchase in which the customer buys the same goods in the same quantity on the same terms from the ... more ...
Vendor Loyalty - the allegiance a firm gives to a supplier; straight rebuys usually reflect vendor loyalty but they are sometimes due to inertia.
Straight Rebuy: Where an organisation reorders without modification to the specification.
SWOT analysis: A model used to conduct a self appraisal of an organisation. The model looks at internal strengths and weaknesses and external environmental opportunities and threats.
See also: What is the meaning of Study, Store, Distribution, Forecast, Retail?