a purchase in which the customer buys the same goods in the same quantity on the same terms from the ... more ...
see straight rebuy
routine response behavior
a buying situation in which the buyer has had considerable past experience, also called automatic response behavior or habitual response behavior, ...
Vendor Loyalty - the allegiance a firm gives to a supplier; straight rebuys usually reflect vendor loyalty but they are sometimes due to inertia.
Straight Rebuy: Where an organisation reorders without modification to the specification.
SWOT analysis: A model used to conduct a self appraisal of an organisation.
See also: Strategy, Price, Benefit, Services, Marketing