Straight Rebuy - a purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier.
Straight Salary - a compensation method in which a salesperson receives salary but no commission on sales.
see straight rebuy
routine response behavior
a buying situation in which the buyer has had considerable past experience, also called automatic response behavior or habitual response behavior, ...
Straight Rebuy: Where an organisation reorders without modification to the specification.
SWOT analysis: A model used to conduct a self appraisal of an organisation.
 See also: Strategy, Services, Marketing, Customer, Economic
  
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