strategic business unit
a separate operating division of a company with some degree of autonomy, commonly referred to as an SBU
strategic control ...
Strategic business unit (SBU): a group of products, markets or operating divisions with common strategic characteristics, that is a profit centre in its own right.
So in come Strategic Business Units (SBU's). A large corporation may have many SBU's, which essentially operate under the same strategic umbrella, but are distinctive and individual.
products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, cash cows produce the revenue required to develop and support less successful or newer products ...
Products are grouped and managed by strategic business unit categories. These are defined by how consumers views goods rather than by how they look to the seller, e.g.
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU).
 See also: Strategic, Market, Product, Marketing, Consumer
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