SUBLIMINAL ADVERTISING - Concealed appeal to consumers' unconscious awareness to buy product.
SUBWAY CARD - An advertising poster attached to the interior of a subway car.
Embedding a form of subliminal advertising; the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
This led Congress to ban the use of subliminal advertising. First of all, there is a question as to whether this experiment ever took place or whether this information was simply made up. Secondly, no one has been able to replicate these findings.
 See also: Market, Strategy, Advertising Message, Guarantee, Image
  
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